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7 Must-Know Digital Advertising Terms Explained

So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard

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So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We're stepping back to take a careful look at some terminology and explore the overlap between...

Category:  Research

Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the...

Category:  IDG CMO Perspectives

Since launching Pipeline Activator from IDG two weeks ago, the data made available to subscribers through the service has evolved. This is because data isn’t static; it’s representative of a...

Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the...

Category:  IDG CMO Perspectives

In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with...

Category:  Research

Last week, IDG announced the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from our customers’ most valuable clients.

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better...

Category:  IDG CMO Perspectives
Businesses are leaning in to look at virtual reality to redefine customer experiences, shrink their operational costs, and spur growth. The New York Times, GoPro, and Wayfair furniture are among...
Category:  Research

Today IDG is excited to announce the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients.

MWC 2017 Coverage
Mar 2, 2017

Follow the conversation: #MWC17

Track the latest from IDG's editorial and video teams at the Mobile World Congress 2017 in Barcelona.

Category:  Consumer News - Events
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