IDG BLOG

IDG Blog

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Storytelling with Data: 5 Expert Tips

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette.

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"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and...

Category:  Research

Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable? 

Category:  Tech Perspectives

Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches....

Category:  Research
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research

Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Category:  Research

The buying journey continues to become more complex with a growing number of voices in the conversation. Knowing how best to nurture your leads with strong engagement is key to a successful demand...

Category:  Tech Perspectives - Events

Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question...

Category:  Research

The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends across the IT organization and beyond to...

Category:  Research

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

Category:  Research

Global media companies – or any global company, for that matter – face a complex set of challenges when they try to equitably invest at the local, regional and global levels.

Category:  Tech Perspectives
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