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Tim Minahan, CMO and SVP, Citrix (Part 2)

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to

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Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of...

Category:  IDG CMO Perspectives

New research by IDG TechNetwork shows that although worldwide programmatic buying is expected to reach $56.1 billion in 2019,  marketers are still facing challenges with scale, depth and trust...

Category:  Research

Josh London, Chief Marketing Officer of IDG and Alan Hart, host of the Marketing Today podcast sat down to discuss IDG's global brand transformation and how a singular go-to-market strategy has...

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix is blending the art and science of marketing by combining the buyer's journey with a deep understanding of their...

Category:  IDG CMO Perspectives

According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their...

Category:  Research

New research conducted by Content Marketing Institute and sponsored by IDG shows that technology marketers are faced with challenges when trying to find success in their content marketing.

Category:  Research

Digital transformation has become a marketing buzzword, used to describe the acceleration or transformation of company activities, processes and business models through the deployment of digital...

Category:  Tech Perspectives

Opportunities with predictive tech and drawing insights from how customers engage with content.

Category:  IDG CMO Perspectives

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

Category:  IDG CMO Perspectives

Insights on how to exceed your customers' expectations with content marketing and more.

Category:  IDG CMO Perspectives
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