IDG BLOG

IDG Blog

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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Thoughts on content marketing and the growing importance of marketing technology for CMOs.

Category:  IDG CMO Perspectives

Insights on how to exceed your customers' expectations with content marketing and more.

Category:  IDG CMO Perspectives

Insights on using predictive technology and data to serve the needs of the customer.

Category:  IDG CMO Perspectives

Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute

Category:  Research

Josh London, Chief Marketing Officer of IDG and John Wall, host of the Marketing Over Coffee Podcast sat down to discuss IDG's recent rebranding, the evolution of the customer journey, recent...

Using predictive data insights and personalization  to market to the individual and more.

Category:  IDG CMO Perspectives

Insights on how predictive marketing can create new sales pipeline opportunities and more.

Category:  IDG CMO Perspectives

Determining the needs of the buyer through successful account-based marketing and customized content.

Category:  IDG CMO Perspectives

The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their...

Category:  Tech Perspectives

So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We're stepping back to take a careful look at some terminology and explore the overlap between...

Category:  Research
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