IDG BLOG

IDG Blog

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How Digital Transformation Has Changed Enterprise IT Buying Behaviors

Digital transformation has become a marketing buzzword, used to describe the

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Digital transformation has become a marketing buzzword, used to describe the acceleration or transformation of company activities, processes and business models through the deployment of digital...

Category:  Tech Perspectives

Opportunities with predictive tech and drawing insights from how customers engage with content.

Category:  IDG CMO Perspectives

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

Category:  IDG CMO Perspectives

Insights on how to exceed your customers' expectations with content marketing and more.

Category:  IDG CMO Perspectives

Insights on using predictive technology and data to serve the needs of the customer.

Category:  IDG CMO Perspectives

Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute

Category:  Research

Josh London, Chief Marketing Officer of IDG and John Wall, host of the Marketing Over Coffee Podcast sat down to discuss IDG's recent rebranding, the evolution of the customer journey, recent...

Using predictive data insights and personalization  to market to the individual and more.

Category:  IDG CMO Perspectives

Insights on how predictive marketing can create new sales pipeline opportunities and more.

Category:  IDG CMO Perspectives

Determining the needs of the buyer through successful account-based marketing and customized content.

Category:  IDG CMO Perspectives
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