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Announcing Pipeline Activator from IDG

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Announcing Pipeline Activator from IDG

Josh London | Mar 8, 2017

Today IDG is excited to announce the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients. Available via subscription, Pipeline Activator from IDG is the latest addition to ABM360TM.

IDG launched ABM360, its comprehensive account-based marketing suite as the only global account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent.

With a global view of customer-level intent, this SaaS solution pinpoints verified projects and active sales prospects for Enterprise IT, providing sales and marketing teams around the world with detailed insight on their target companies that are actively researching products and services for purchase.

Through our premium owned and operated media properties, advertising network, events and demand generation offerings, IDG captures billions of intent signals – data that indicates purchase interest – from users each month, providing deep intelligence about our audience’s needs at every stage of the purchase journey.

With a global view of customer-level intent, this SaaS solution pinpoints verified projects and active sales prospects for Enterprise IT...

With the end-user central to the development of Pipeline Activator, we carefully considered the challenges faced by sales and marketing teams attempting to run ABM. Engaging with Pipeline Activator via either a target account list or through topical/vertical lists, customers will be presented with real-time project level activity that enables them to easily identify the level of purchase intent at the companies that matter most to their sales goals.

IDG’s 1st party data has always been integral to our customers’ success and now clients can put this intent data to work in their target account lists. Thanks to a global view of customer-level intent and detailed, active project reporting, Pipeline Activator from IDG is one of the most robust sales and marketing tools for teams looking to fill critical gaps in their Account-Based Marketing strategies. 

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