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7 Must-Know Digital Advertising Terms Explained

So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard

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Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the...

Category:  IDG CMO Perspectives

Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the...

Category:  IDG CMO Perspectives

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better...

Category:  IDG CMO Perspectives
MWC 2017 Coverage
Mar 2, 2017

Follow the conversation: #MWC17

Track the latest from IDG's editorial and video teams at the Mobile World Congress 2017 in Barcelona.

Category:  Consumer News - Events

Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it...

Category:  IDG CMO Perspectives

Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable? 

Category:  Tech Perspectives
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research

The buying journey continues to become more complex with a growing number of voices in the conversation. Knowing how best to nurture your leads with strong engagement is key to a successful demand...

Category:  Tech Perspectives - Events

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

Category:  Research
Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, provide deep profiling and targeting and help personalize...
Category:  IDG CMO Perspectives
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