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Storytelling with Data: 5 Expert Tips

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette.

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Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable? 

Category:  Tech Perspectives
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research

The buying journey continues to become more complex with a growing number of voices in the conversation. Knowing how best to nurture your leads with strong engagement is key to a successful demand...

Category:  Tech Perspectives - Events

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

Category:  Research
Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, provide deep profiling and targeting and help personalize...
Category:  IDG CMO Perspectives
CES 2017 Coverage
Jan 3, 2017

Follow the conversation: #CESIDG

Track the latest from IDG's editorial and video teams at CES 2017 in Las Vegas, January 5-8th.

Category:  Consumer News - Events

Content marketing continues to grow as a top priority for many marketers—with 95% of B2B tech marketers indicate they use it.

Category:  Research

Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.

Category:  Research

Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. 

Category:  IDG CMO Perspectives

Lance Walter, CMO of Capriza, sat down with Josh London, IDG’s CMO, to share his perspective on how to successfully market in a new technology area and the role of the CMO.

Category:  IDG CMO Perspectives
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