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Make Your Buyer Move: How to Add Rhythm to Your Marketing

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the

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Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better...

Category:  IDG CMO Perspectives
MWC 2017 Coverage
Mar 2, 2017

Follow the conversation: #MWC17

Track the latest from IDG's editorial and video teams at the Mobile World Congress 2017 in Barcelona.

Category:  Consumer News - Events

Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it effectively. 

Category:  IDG CMO Perspectives

Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable? 

Category:  Tech Perspectives

Our Digital Media Strategies event is less than a month away, and it's all go here at TheMediaBriefing Towers as we get the final arrangements squared away.

Category:  Consumer News - Events
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB) audiences....
Category:  Research
Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, provide deep profiling and targeting and help personalize...
Category:  IDG CMO Perspectives

As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand and...

Category:  Research
CES 2017 Coverage
Jan 3, 2017

Follow the conversation: #CESIDG

Track the latest from IDG's editorial and video teams at CES 2017 in Las Vegas, January 5-8th.

Category:  Consumer News - Events

Content marketing continues to grow as a top priority for many marketers—with 95% of B2B tech marketers indicate they use it.

Category:  Research
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