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Storytelling with Data: 5 Expert Tips

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette.

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"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and...

Category:  Research

Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches....

Category:  Research

Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Category:  Research

Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question...

Category:  Research

Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.

Category:  Research

Big data. Predictive analytics. Machine learning. We've all heard these technology buzzwords tossed around, but what do they really mean?

Category:  Research

It used to be that your car was your car, your watch was your watch, and your thermostat was your thermostat. The Internet of Things is changing all that.

Category:  Research

Sales of wearable devices -- such as smartwatches, fitness wristbands, smart glasses and smart jewelry -- exceeded $2 billion in 2015. Experts project that sales will reach $5.8 billion in 2018.

Category:  Research

We know that B2B customers have become empowered information seekers. Business buyers want valuable advice during the purchasing process. They search online, compare products, read reviews and ...

Category:  Research

It's no secret that the world of content marketing is in the throes of transformation. In a sound byte culture, people don't just want information - they want short, relevant highlights as quickly...

Category:  Research
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