Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.
They are focused on aligning their content with their demand generation strategies in order to personalize the experienceand drive more conversion. Account-based marketing is also a priority with 42% of tech marketers saying they will increase their focus on ABM in 2017.
Download this report to learn:
- The top three demand gen priorities for tech marketers
- Which objectives tech marketers feel are most critical to their strategy
- The biggest challenges tech marketers face with account-based marketing