Demand Generation Priorities for 2017 [Report Download]

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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Demand Generation Priorities for 2017 [Report Download]

IDG | Dec 21, 2016
Category: Research


Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.
They are focused on aligning their content with their demand generation strategies in order to personalize the experienceand drive more conversion. Account-based marketing is also a priority with 42% of tech marketers saying they will increase their focus on ABM in 2017

Watch highlights from the Driving Demand Generation Success Panel discussion.  <>

Download this report to learn: 

  • The top three demand gen priorities for tech marketers  
  • Which objectives tech marketers feel are most critical to their strategy
  • The biggest challenges tech marketers face with account-based marketing 

Download Tech Marketing Demand Generation Priorities for 2017.  <> 

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