IDG BLOG

Technology Content Marketing 2017: Benchmarks, Budgets and Trends [New Research]

feature image

Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

Read More

Technology Content Marketing 2017: Benchmarks, Budgets and Trends [New Research]

IDG | Apr 7, 2017
Category: Research



only-24-successful-CM.jpg
Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute and sponsored by IDG shows 
that technology marketers are struggling to find success in their content marketing approach. Out of the tech marketers surveyed, only 24% say their content marketing approach is extremely or very successful.

So what specifically about their approach is not working and what can we learn from the 24% who are successful? When compared to their peers, technology content marketing top performers deliver content consistently and stress content quality over content quantity among other differentiators.

Want to learn more about how top-performing tech marketers approach content marketing? Download the research below.

Click Here to Download Technology Content Marketing 2017: Benchmarks, Budgets  and Trends.

I want to learn more about IDG

We'll be in touch right away!
Please complete all fields below.

Learn-More.png