Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute and sponsored by IDG shows that technology marketers are struggling to find success in their content marketing approach. Out of the tech marketers surveyed, only 24% say their content marketing approach is extremely or very successful.
So what specifically about their approach is not working and what can we learn from the 24% who are successful? When compared to their peers, technology content marketing top performers deliver content consistently and stress content quality over content quantity among other differentiators.
Want to learn more about how top-performing tech marketers approach content marketing? Download the research below.