The Emotional Drivers of Tech-Involved LOB [Infographic]

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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The Emotional Drivers of Tech-Involved LOB [Infographic]

IDG | Feb 6, 2017
Category: Research
It’s impossible to underestimate the importance of emotion in technology purchases
– emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB) audiences. Because marketers must target both IT and Tech-Involved LOB it is crucial for marketers to understand how best to influence the Tech-Involved LOB—the key is creating and delivering content aligned to emotional drivers. Are you considering what types of emotional situations you should avoid or exploit? You’ll find key highlights from IDG’s research in the infographic below, with further insights and ideas with the larger findings at

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