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John Armstrong, CMO, Zettaset

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John Armstrong, CMO, Zettaset

IDG | Mar 28, 2017

Determining the needs of the buyer through successful account-based marketing and customized content.

John Armstrong, CMO, Zettaset 

John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG, to discuss how Zettaset is currently using account-based marketing and customized content to develop marketing personas and determine the needs of the buyer. Watch the entire interview below.


IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.
 

 

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