Determining the needs of the buyer through successful account-based marketing and customized content.
John Armstrong, CMO, Zettaset
John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG, to discuss how Zettaset is currently using account-based marketing and customized content to develop marketing personas and determine the needs of the buyer. Watch the entire interview below.
IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.