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Karen Walker, CMO of Cisco, on Marketing in a Borderless World and the Value of Intent Data

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Karen Walker, CMO of Cisco, on Marketing in a Borderless World and the Value of Intent Data

IDG | Dec 6, 2016

Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. 

In Part 2, Karen and Josh discuss marketing in a borderless world, the digital purchase journey and the value of intent data, among other topics.

Karen Walker, CMO, Cisco

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives. 

 

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