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Lance Walter, CMO, Capriza

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Meet Steve: The Tech-Involved LOB Persona [Download]

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

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Lance Walter, CMO, Capriza

IDG | Dec 8, 2016

Lance Walter, CMO of Capriza, sat down with Josh London, IDG’s CMO, to share his perspective on how to successfully market in a new technology area and the role of the CMO.

Lance Walter, CMO, Capriza

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives. 

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