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Lucas Watson, Chief Marketing & Sales Officer, Intuit

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

IDG | Apr 20, 2017

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

 Lucas Watson, Chief Marketing & Sales Officer, Intuit

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in the role of the CMO. 

 

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives. 

 

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