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Lauren Flaherty, EVP & CMO, CA Technologies

Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their

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Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of mapping content to the buyer journey, launching CA's...

Category:  IDG CMO Perspectives
 
 

A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional...

Today is IDG Security Day , a global event to bring IT professionals together to collaborate in determining the best defense against ever-more sophisticated cyber attacks. IDG Security Day is a...
Category:  Consumer News - Events

Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences...

Category:  IDG CMO Perspectives

Marketers have more data than ever to help them evaluate the effectiveness of their campaigns. In fact, it can feel like it is coming through a fire hose. Websites, online ads, lead generation,...

Category:  Tech Perspectives

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of...

Category:  IDG CMO Perspectives

New research by IDG TechNetwork shows that although worldwide programmatic buying is expected to reach $56.1 billion in 2019,  marketers are still facing challenges with scale, depth and trust...

Category:  Research

Josh London, Chief Marketing Officer of IDG and Alan Hart, host of the Marketing Today podcast sat down to discuss IDG's global brand transformation and how a singular go-to-market strategy has...

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix is blending the art and science of marketing by combining the buyer's journey with a deep understanding of their...

Category:  IDG CMO Perspectives

According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their...

Category:  Research
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