An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the
Our Surprising Discovery When Mapping Emotions on the Buyer's Journey
Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question about...
The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends across the IT organization and beyond to...
Global media companies – or any global company, for that matter – face a complex set of challenges when they try to equitably invest at the local, regional and global levels.
As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand and...
Track the latest from IDG's editorial and video teams at CES 2017 in Las Vegas, January 5-8th.
With the New Year comes New Year’s resolutions and an influx of self-improvement suggestions.
Content marketing continues to grow as a top priority for many marketers—with 95% of B2B tech marketers indicate they use it.
Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.
