Ring in 2017 with a Healthier Career: A Reading List from Top CMOs

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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Ring in 2017 with a Healthier Career: A Reading List from Top CMOs

Jenny Fahlbush | Jan 3, 2017

With the New Year comes New Year’s resolutions and an influx of self-improvement suggestions.

In addition to getting back to the gym, now is also a good time to focus on career growth—perhaps a path to a healthier career in 2017.

IDG’s CMO Josh London has spent the last year speaking with other CMOs about how they find success in our CMO Perspectives series. In addition to sharing strategic perspectives and insights from their organizations, they took a moment to share book recommendations for fellow marketers. So, as we think about health in 2017—physical and career, this is a great place to start working on your resolutions.

KarenWalker-Cisco-yellow.pngKaren Walker, CMO, Cisco: Wooden on Leadership, John Wooden






Lance Walter, CMO, Capriza: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, Ben Horowitz





Clint Oram, CMO, SugarCRM: The Challenger Sale: Taking Control of the Customer Conversation, Matthew Dixon and Brent Adamson / Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan 




Qabil Shah, Marketing Lead-West Europe & Merging Markets, Nutanix: The Art of Happiness, Dalai Lama




GarethCase-CSC.pngGareth Case, Marketing Director UK, Ireland and Netherlands, CSC: One Plus One Equals Three: A Masterclass in Creative Thinking, Dave Trott




Mike Marcellin, CMO Juniper: Blink: The Power of Thinking Without Thinking, Malcome Gladwell / The Originals: How Non-Conformists Move the World, Adam Grant



ScottGainey_SentinelOne.pngScott Gainey, SVP & CMO, SentinelOne: Good to Great: Why Some Companies Make the Leap and Others Don’t, Jim Collins





David Messina, SVP Product and Corporate Marketing, Docker: The Challenger Sale: Taking Control of the Customer Conversation, Matthew Dixon and Brent Adamson




Cory Treffiletti, VP of Marketing, Oracle Data Cloud: The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents, John F Ellett



To hear more from these CMOs visit IDG CMO Perspectives. And, if you pick up one of these recommendations and find helpful insights to make your career healthier in 2017, or would like to share your own picks, drop me a note and let me know. You can reach me at

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