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IDG Blog | IDG CMO Perspectives

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Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first

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Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team uses optimization to help move the needle, using NPS to drive customer experience and the...

Category:  IDG CMO Perspectives

Christopher Powell, CMO of Commvault, discusses how Commvault helps customers become experts with their data, the importance of A/B testing, approaching the buyer's journey in the age of "content...

Category:  IDG CMO Perspectives

Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of mapping content to the buyer journey, launching CA's...

Category:  IDG CMO Perspectives

Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences...

Category:  IDG CMO Perspectives

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of...

Category:  IDG CMO Perspectives

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix is blending the art and science of marketing by combining the buyer's journey with a deep understanding of their...

Category:  IDG CMO Perspectives

Opportunities with predictive tech and drawing insights from how customers engage with content.

Category:  IDG CMO Perspectives

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology...

Category:  IDG CMO Perspectives

Mark Weiner, CMO at Versa Networks shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO.

Category:  IDG CMO Perspectives

Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.

Category:  IDG CMO Perspectives
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