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Make Your Buyer Move: How to Add Rhythm to Your Marketing

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the

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Much has been made of balancing the art and science of marketing, but few can deny the critical role that data plays in the modern marketing organization.

Category:  IDG CMO Perspectives

As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down with IDG Communications’ CMO, Josh London, to discuss Informatica’s evolving go-to-market strategy, how...

Category:  IDG CMO Perspectives

LogMeIn CMO, Sean Ford, sits down with Josh London, CMO of IDG Communications, to discuss LogMeIn's focus on digital transformation for the coming year, how he's leading his team through times of...

Category:  IDG CMO Perspectives

Face-to-face events create an educational environment for networking with peers and vendors, as well as overall knowledge sharing. According to IDG’s 2017 IDG Customer Engagement research, the top...

AT&T Business CMO Mo Katibeh sits down with Josh London, CMO of IDG Communications, to discuss AT&T Business’ shift to a digital content marketing approach, how his marketing, product and...

Category:  IDG CMO Perspectives

Red Hat CMO, Tim Yeaton, sits down with Josh London, CMO of IDG Communications, to discuss Red Hat’s transformation beyond its Linux-based roots, the marketing team’s strategies for enhancing the...

Category:  IDG CMO Perspectives

As digital transformation changes the way technology is viewed within an organization, CMO Robin Matlock sits down with Josh London, CMO of IDG Communications, to discuss VMware’s new engagement...

Category:  IDG CMO Perspectives

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team uses optimization to help move the needle, using NPS to drive customer experience and the...

Category:  IDG CMO Perspectives

Christopher Powell, CMO of Commvault, discusses how Commvault helps customers become experts with their data, the importance of A/B testing, approaching the buyer's journey in the age of "content...

Category:  IDG CMO Perspectives

Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of mapping content to the buyer journey, launching CA's...

Category:  IDG CMO Perspectives
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