Much has been made of balancing the art and science of marketing, but few can deny the critical role that data plays in the modern marketing organization.

As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down with IDG Communications’ CMO, Josh London, to discuss Informatica’s evolving go-to-market strategy, how her...

LogMeIn CMO, Sean Ford, sits down with Josh London, CMO of IDG Communications, to discuss LogMeIn's focus on digital transformation for the coming year, how he's leading his team through times of...

Face-to-face events create an educational environment for networking with peers and vendors, as well as overall knowledge sharing. According to IDG’s 2017 IDG Customer Engagement research, the top 3...

AT&T Business CMO Mo Katibeh sits down with Josh London, CMO of IDG Communications, to discuss AT&T Business’ shift to a digital content marketing approach, how his marketing, product and development...

Red Hat CMO, Tim Yeaton, sits down with Josh London, CMO of IDG Communications, to discuss Red Hat’s transformation beyond its Linux-based roots, the marketing team’s strategies for enhancing the...

As digital transformation changes the way technology is viewed within an organization, CMO Robin Matlock sits down with Josh London, CMO of IDG Communications, to discuss VMware’s new engagement...

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first CMO, how her team uses optimization to help move the needle, using NPS to drive customer experience and the...

Christopher Powell, CMO of Commvault, discusses how Commvault helps customers become experts with their data, the importance of A/B testing, approaching the buyer's journey in the age of "content...

Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of mapping content to the buyer journey, launching CA's...