An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the
Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences...
Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of...
Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix is blending the art and science of marketing by combining the buyer's journey with a deep understanding of their audience,...
Opportunities with predictive tech and drawing insights from how customers engage with content.
Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in...
Mark Weiner, CMO at Versa Networks shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO.
Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.
Bruce Milne, VP & CMO at Pivot3, discusses how to leverage a customer’s digital body language and predictive data insights for better personalized marketing.
Insights on how predictive marketing can create new sales pipeline opportunities and more.
John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG, to discuss how Zettaset is currently using account-based marketing and customized content to develop marketing personas and ...
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