IDG BLOG

IDG Blog | IDG CMO Perspectives

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Sally Jenkins, EVP & CMO, Informatica

As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down

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Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of...

Category:  IDG CMO Perspectives

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix is blending the art and science of marketing by combining the buyer's journey with a deep understanding of their...

Category:  IDG CMO Perspectives

Opportunities with predictive tech and drawing insights from how customers engage with content.

Category:  IDG CMO Perspectives

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology...

Category:  IDG CMO Perspectives

Mark Weiner, CMO at Versa Networks shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO.

Category:  IDG CMO Perspectives

Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.

Category:  IDG CMO Perspectives

Bruce Milne, VP & CMO at Pivot3, discusses how to leverage a customer’s digital body language and predictive data insights for better personalized marketing.

Category:  IDG CMO Perspectives

Insights on how predictive marketing can create new sales pipeline opportunities and more.

Category:  IDG CMO Perspectives

John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG, to discuss how Zettaset is currently using account-based marketing and customized content to develop marketing personas and ...

Category:  IDG CMO Perspectives

Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the...

Category:  IDG CMO Perspectives
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