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IDG Blog | IDG CMO Perspectives

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Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first

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Lance Walter, CMO of Capriza, sat down with Josh London, IDG’s CMO, to share his perspective on how to successfully market in a new technology area and the role of the CMO.

Category:  IDG CMO Perspectives

Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent...

Category:  IDG CMO Perspectives

Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. 

Category:  IDG CMO Perspectives

Robson Grieve, Chief Marketing Officer at New Relic, Inc., sat down with Josh London, IDG’s CMO, to share his thoughts on marketing. Robson and Josh discuss how New Relic uses account-based...

Category:  IDG CMO Perspectives

Karen Walker, Chief Marketing Officer of Cisco and Josh London, CMO of IDG discuss the art and science of marketing, the CMO’s evolving role and predictive marketing.

Category:  IDG CMO Perspectives

Qabil Shah, Nutanix Marketing Lead – Western Europe and Emerging Markets, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of marketers being a storyteller, a data...

Category:  IDG CMO Perspectives

Kathy Schneider, Level 3’s SVP of Marketing and Product for EMEA, speaks to Josh London, CMO of IDG, and shares her thoughts on the importance of having dedicated resources for interpreting...

Category:  IDG CMO Perspectives

Gareth Case, CSC’s Marketing Director for the UK, Ireland and Netherlands, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of coupling intent data with customer...

Category:  IDG CMO Perspectives

Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use...

Category:  IDG CMO Perspectives

Mike Marcellin, Chief Marketing Officer of Juniper, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of intent data, the value of a trust-based connection with...

Category:  IDG CMO Perspectives
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