An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the
Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the...
Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the...
Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better...
Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it effectively.
With the New Year comes New Year’s resolutions and an influx of self-improvement suggestions.
Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco.
Lance Walter, CMO of Capriza, sat down with Josh London, IDG’s CMO, to share his perspective on how to successfully market in a new technology area and the role of the CMO.
Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data...
Robson Grieve, Chief Marketing Officer at New Relic, Inc., sat down with Josh London, IDG’s CMO, to share his thoughts on marketing. Robson and Josh discuss how New Relic uses account-based marketing...
