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Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first

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Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Category:  Research

Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question...

Category:  Research

The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends across the IT organization and beyond to...

Category:  Research

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

Category:  Research
 

As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand...

Category:  Research

Content marketing continues to grow as a top priority for many marketers—with 95% of B2B tech marketers indicate they use it.

Category:  Research

Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.

Category:  Research

IDG Research and IDG TechNetwork would like to better understand industry challenges and experiences with programmatic buying. 

Category:  Research

Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.

Category:  Research

Big data. Predictive analytics. Machine learning. We've all heard these technology buzzwords tossed around, but what do they really mean?

Category:  Research
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