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Make Your Buyer Move: How to Add Rhythm to Your Marketing

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the

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An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the combination of different sections that are arranged together to create something spectacular. If a section is...

Category:  Tech Perspectives

Face-to-face events create an educational environment for networking with peers and vendors, as well as overall knowledge sharing. According to IDG’s 2017 IDG Customer Engagement research, the top...

ABM360 is a robust product suite from IDG that helps tech marketers build stronger relationships with valuable customers and prospects. This account-based marketing solution can help decrease a...

 
 

A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional...

Marketers have more data than ever to help them evaluate the effectiveness of their campaigns. In fact, it can feel like it is coming through a fire hose. Websites, online ads, lead generation,...

Category:  Tech Perspectives

Josh London, Chief Marketing Officer of IDG and Alan Hart, host of the Marketing Today podcast sat down to discuss IDG's global brand transformation and how a singular go-to-market strategy has...

Digital transformation has become a marketing buzzword, used to describe the acceleration or transformation of company activities, processes and business models through the deployment of digital...

Category:  Tech Perspectives

Josh London, Chief Marketing Officer of IDG and John Wall, host of the Marketing Over Coffee Podcast sat down to discuss IDG's recent rebranding, the evolution of the customer journey and recent...

The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their...

Category:  Tech Perspectives

Since launching Pipeline Activator from IDG two weeks ago, the data made available to subscribers through the service has evolved. This is because data isn’t static; it’s representative of a...

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