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Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

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Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, provide deep profiling and targeting and help personalize...
Category:  IDG CMO Perspectives

With the New Year comes New Year’s resolutions and an influx of self-improvement suggestions.

Category:  IDG CMO Perspectives

Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. 

Category:  IDG CMO Perspectives

Lance Walter, CMO of Capriza, sat down with Josh London, IDG’s CMO, to share his perspective on how to successfully market in a new technology area and the role of the CMO.

Category:  IDG CMO Perspectives

Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. 

Category:  IDG CMO Perspectives

Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent...

Category:  IDG CMO Perspectives

Robson Grieve, Chief Marketing Officer at New Relic, Inc., sat down with Josh London, IDG’s CMO, to share his thoughts on marketing. Robson and Josh discuss how New Relic uses account-based...

Category:  IDG CMO Perspectives

Karen Walker, Chief Marketing Officer of Cisco and Josh London, CMO of IDG discuss the art and science of marketing, the CMO’s evolving role and predictive marketing.

Category:  IDG CMO Perspectives

Qabil Shah, Nutanix Marketing Lead – Western Europe and Emerging Markets, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of marketers being a storyteller, a data...

Category:  IDG CMO Perspectives

Kathy Schneider, Level 3’s SVP of Marketing and Product for EMEA, speaks to Josh London, CMO of IDG, and shares her thoughts on the importance of having dedicated resources for interpreting...

Category:  IDG CMO Perspectives
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