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IDG Blog | IDG CMO Perspectives

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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Thoughts on content marketing and the growing importance of marketing technology for CMOs.

Category:  IDG CMO Perspectives

Insights on how to exceed your customers' expectations with content marketing and more.

Category:  IDG CMO Perspectives

Insights on using predictive technology and data to serve the needs of the customer.

Category:  IDG CMO Perspectives

Using predictive data insights and personalization  to market to the individual and more.

Category:  IDG CMO Perspectives

Insights on how predictive marketing can create new sales pipeline opportunities and more.

Category:  IDG CMO Perspectives

Determining the needs of the buyer through successful account-based marketing and customized content.

Category:  IDG CMO Perspectives

Margaret Franco, SVP of Marketing EMEA at Dell EMC, shares her insights on how predictive modeling and personalizing content has helped to improve Dell EMC’s marketing results and enhance the...

Category:  IDG CMO Perspectives

Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the...

Category:  IDG CMO Perspectives

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better...

Category:  IDG CMO Perspectives

Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it...

Category:  IDG CMO Perspectives
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