Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences...
Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of...
Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix is blending the art and science of marketing by combining the buyer's journey with a deep understanding of their...
Opportunities with predictive tech and drawing insights from how customers engage with content.
Thoughts on content marketing and the growing importance of marketing technology for CMOs.
Insights on how to exceed your customers' expectations with content marketing and more.
Insights on using predictive technology and data to serve the needs of the customer.
Using predictive data insights and personalization to market to the individual and more.
Insights on how predictive marketing can create new sales pipeline opportunities and more.
Determining the needs of the buyer through successful account-based marketing and customized content.
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