IDG BLOG

IDG Blog | IDG CMO Perspectives

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IDG Security Day: June 21, 2017

Today is IDG Security Day , a global event to bring IT professionals together to
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Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences...

Category:  IDG CMO Perspectives

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to predict customer needs and engagement readiness, Citrix’s content marketing approach and the importance of...

Category:  IDG CMO Perspectives

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix is blending the art and science of marketing by combining the buyer's journey with a deep understanding of their...

Category:  IDG CMO Perspectives

Opportunities with predictive tech and drawing insights from how customers engage with content.

Category:  IDG CMO Perspectives

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

Category:  IDG CMO Perspectives

Insights on how to exceed your customers' expectations with content marketing and more.

Category:  IDG CMO Perspectives

Insights on using predictive technology and data to serve the needs of the customer.

Category:  IDG CMO Perspectives

Using predictive data insights and personalization  to market to the individual and more.

Category:  IDG CMO Perspectives

Insights on how predictive marketing can create new sales pipeline opportunities and more.

Category:  IDG CMO Perspectives

Determining the needs of the buyer through successful account-based marketing and customized content.

Category:  IDG CMO Perspectives
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