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Meet Steve: The Tech-Involved LOB Persona [Download]

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

IDG's

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Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

Category:  Research

As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand and...

Category:  Research

Content marketing continues to grow as a top priority for many marketers—with 95% of B2B tech marketers indicate they use it.

Category:  Research

Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.

Category:  Research

IDG Research and IDG TechNetwork would like to better understand industry challenges and experiences with programmatic buying. 

Category:  Research

Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.

Category:  Research

Big data. Predictive analytics. Machine learning. We've all heard these technology buzzwords tossed around, but what do they really mean? To think clearly about the increasing role of data in...

Category:  Research

It used to be that your car was your car, your watch was your watch, and your thermostat was your thermostat. The Internet of Things is changing all that.

Category:  Research

Sales of wearable devices -- such as smartwatches, fitness wristbands, smart glasses and smart jewelry -- exceeded $2 billion in 2015. Experts project that sales will reach $5.8 billion in 2018.

Category:  Research

Content continues to play a major role with IT decision-makers as they research new technologies, and for tech marketers as a method for sharing their story. As IT decision-makers have more tech...

Category:  Enterprise - Research
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