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Tim Minahan, CMO and SVP, Citrix (Part 2)

Tim Minahan, Chief Marketing Officer and SVP of Citrix, discusses how Citrix uses data to

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New research by IDG TechNetwork shows that although worldwide programmatic buying is expected to reach $56.1 billion in 2019,  marketers are still facing challenges with scale, depth and trust...

Category:  Research

According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their...

Category:  Research

New research conducted by Content Marketing Institute and sponsored by IDG shows that technology marketers are faced with challenges when trying to find success in their content marketing.

Category:  Research

Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute

Category:  Research

So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We're stepping back to take a careful look at some terminology and explore the overlap between...

Category:  Research

In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with...

Category:  Research
Businesses are leaning in to look at virtual reality to redefine customer experiences, shrink their operational costs, and spur growth. The New York Times, GoPro, and Wayfair furniture are among...
Category:  Research

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and...

Category:  Research

Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches....

Category:  Research
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research
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