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Storytelling with Data: 5 Expert Tips

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette.

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"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and...

Category:  Research

Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches....

Category:  Research
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research

Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Category:  Research

Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question...

Category:  Research

The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends across the IT organization and beyond to...

Category:  Research

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

Category:  Research

As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand and...

Category:  Research

Content marketing continues to grow as a top priority for many marketers—with 95% of B2B tech marketers indicate they use it.

Category:  Research

Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.

Category:  Research
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