The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends across the IT organization and beyond to...
Tech-Involved Line of Business (LOB) decision-makers are complex individuals.
As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand and...
Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.
IDG Research and IDG TechNetwork would like to better understand industry challenges and experiences with programmatic buying.
Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.
Big data. Predictive analytics. Machine learning. We've all heard these technology buzzwords tossed around, but what do they really mean?