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IDG Blog | Tech Perspectives

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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Josh London, Chief Marketing Officer of IDG and John Wall, host of the Marketing Over Coffee Podcast sat down to discuss IDG's recent rebranding, the evolution of the customer journey, recent...

The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their...

Category:  Tech Perspectives

Since launching Pipeline Activator from IDG two weeks ago, the data made available to subscribers through the service has evolved. This is because data isn’t static; it’s representative of a...

Last week, IDG announced the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from our customers’ most valuable clients.

Today IDG is excited to announce the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients.

Customer Experience (CX) in many ways has redefined how we view connections with our customers. While many companies focus on customer experience during the pre-sale period, the most successful...

Category:  Tech Perspectives

Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable? 

Category:  Tech Perspectives

The buying journey continues to become more complex with a growing number of voices in the conversation. Knowing how best to nurture your leads with strong engagement is key to a successful demand...

Category:  Tech Perspectives - Events

Global media companies – or any global company, for that matter – face a complex set of challenges when they try to equitably invest at the local, regional and global levels.

Category:  Tech Perspectives

We were promised flying cars.

Category:  Tech Perspectives
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