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Robin Matlock, CMO, VMware

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Robin Matlock, CMO, VMware

IDG | Oct 26, 2017

As digital transformation changes the way technology is viewed within an organization, CMO Robin Matlock sits down with Josh London, CMO of IDG Communications, to discuss VMware’s new engagement model, how her team is helping customers transform with cloud, mobile and security, and the leadership role marketing is playing in digital transformation.

 
Highlights from the Conversation:
  • VMware’s journey beyond compute virtualization, as it helps customers navigate digital transformation. (0:10)

  • How VMware’s new engagement model is demonstrating marketing’s value to their sales pipeline. (1:03)

  • Specific metrics and data on how marketing engagement drives revenue. (2:10)

  • Tactics the VMware team uses to define and score engagement. (3:10)

  • Robin’s review of how VMware is helping customers transform with cloud, mobile, and security.  (4:10)

  • Marketing’s leadership position in digital transformation. (5:23)
 

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives. 

 

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