As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down with IDG Communications’ CMO, Josh London, to discuss Informatica’s evolving go-to-market strategy, how her team is using predictive analytics to decipher customers’ digital body language, and how data is defining the role of marketing and the CMO in the c-suite.
Highlights from the Conversation:
Informatica’s company transformation and recent brand relaunch. (0:30)
How Informatica’s go-to-market strategy has evolved in recent years. (1:34)
How Sally and her team decipher the digital body language of customers and prospects with the help of predictive analytics. (2:10)
The roles events and account-based marketing (ABM) play in Informatica’s engagement strategy. (2:59)
How data is defining the role of marketing, and the role of CMO. (3:49)
- Marketing’s impact at center of the c-suite (4:52)
IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.