IDG BLOG

CMO Content Marketing Insights [Video]

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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CMO Content Marketing Insights [Video]

IDG | Feb 21, 2017

Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it effectively. 

CMOs from top companies share the challenges and opportunities of content marketing and how they are using content to drive greater impact with their marketing strategies.

 

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