CMO Data Insights [Video]

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Lucas Watson, Chief Marketing & Sales Officer, Intuit

Thoughts on content marketing and the growing importance of marketing technology for CMOs.

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CMO Data Insights [Video]

IDG | Jan 13, 2017
Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, provide deep profiling and targeting and help personalize the buyer journey.According to IDG's Demand Generation Priorities Report, 77% of tech marketers say "quality of data" is the most important consideration for third party suppliers. Are you integrating intent data into your marketing efforts? 

CMOs from top companies share thoughts on how their marketing departments are using data to push industry sales forward in new and interesting ways. 

Click here to learn more about how IDG's intent-fueled data drives performance.

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