Watch Video: Driving Demand Generation Success 

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Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first

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Watch Video: Driving Demand Generation Success 

IDG | Nov 1, 2016

Looking to improve your account-based marketing and overall demand generation efforts, but don't know where to start? Watch highlights from the Driving Demand Generation Success panel discussion and learn key elements for successful account-based marketing.

Topics include:

  • Targeting the right accounts  
  • Nurturing strategies 
  • Sales and marketing alignment 
  • Targeted content and the buyer journey
  • The importance of data quality




Need additional help prioritizing your company's demand generation investments? Download Tech Marketing Demand Generation Priorities for 2017. 





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