--- title: IDG Blog | IDG Research (2) description: B2B blog for technology marketers providing best practices and industry insights on custom content, lead and demand generation, digital advertising and more (2) --- - [Idc](http://www.idc.com/) - [Idg Ventures](http://www.idgventures.com/) - [Press](https://www.idg.com/press/) - [Work Here](https://www.idg.com/work-here/) [![](https://cdn2.hubspot.net/hub/2470173/hubfs/IDG/Idg.png?width=396&name=Idg.png)](https://www.idg.com/) [![Contact ](https://no-cache.hubspot.com/cta/default/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2.png)](https://cta-redirect.hubspot.com/cta/redirect/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2) # IDG BLOG # Topic title # IDG Blog | IDG Research (2) ![feature image](https://blog.idg.com/hubfs/images/colorized%20images/2%20monitors%20yellow.jpg) ## Make Your Buyer Move: How to Add Rhythm to Your Marketing An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the [Read More](https://blog.idg.com/insights/how-to-add-rhythm-to-your-marketing) ### Categories ** - [Research (71)](https://blog.idg.com/tag/research) - [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives) - [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives) - [Consumer News (15)](https://blog.idg.com/tag/consumer-news) - [Events (13)](https://blog.idg.com/tag/events) - [Enterprise (8)](https://blog.idg.com/tag/enterprise) [![Mobile_Tablet_Keyboard_Screen_Green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Mobile_Tablet_Keyboard_Screen_Green.jpg) ](https://blog.idg.com/promises-and-pitfalls-of-wearable-devices) ###### [Promises and Pitfalls of Wearable Technology](https://blog.idg.com/promises-and-pitfalls-of-wearable-devices) Aug 10, 2016 Sales of wearable devices -- such as smartwatches, fitness wristbands, smart glasses and smart jewelry -- exceeded $2 billion in 2015. Experts project that sales will reach [$5.8 billion](http://www.statista.com/statistics/302482/wearable-device-market-value/) in 2018. Category:  [Research](https://blog.idg.com/topic/research) [![Tablet_Data_yellow.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Tablet_Data_yellow.jpg) ](https://blog.idg.com/5-statistics-will-change-view-b2b-buyers-journey) ###### [5 Statistics that Will Change Your View of the B2B Buyer's Journey](https://blog.idg.com/5-statistics-will-change-view-b2b-buyers-journey) Jul 22, 2016 We know that B2B customers have become empowered information seekers. Business buyers want valuable advice during the purchasing process. They search online, compare products, read reviews and [white...](https://idgresearch.com/white-papers-reports-still-matter-content-marketing/) Category:  [Research](https://blog.idg.com/topic/research) [![Woman_Looking_Down_Tablet_Side_Yellow.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Woman_Looking_Down_Tablet_Side_Yellow.jpg) ](https://blog.idg.com/white-papers-reports-still-matter-content-marketing) ###### [Do White Papers and Reports Still Matter In Content Marketing?](https://blog.idg.com/white-papers-reports-still-matter-content-marketing) Apr 17, 2016 It's no secret that the world of content marketing is in the throes of transformation. In a sound byte culture, people don't just want information - they want short, relevant highlights as quickly as... Category:  [Research](https://blog.idg.com/topic/research) [![Crowd_Street_Crossing_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Crowd_Street_Crossing_Blue.jpg) ](https://blog.idg.com/telling-clear-story-data) ###### [Telling a Clear Story with Data](https://blog.idg.com/telling-clear-story-data) Apr 11, 2016 When you work with statistics, it's easy to get into the habit of presenting them with charts and spreadsheets. Unfortunately, many of our partners in business don't have the background to understand... Category:  [Research](https://blog.idg.com/topic/research) [![Data_Group_Zoomed_Yellow.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Group_Zoomed_Yellow.jpg) ](https://blog.idg.com/peer-influence-cio-decision-making-process) ###### [Peer Influence In The CIO Decision-Making Process](https://blog.idg.com/peer-influence-cio-decision-making-process) Apr 4, 2016 There is a lot riding on each decision a CIO makes. This is especially true when it comes to IT investment decisions, because one wrong move can mean the difference between achieving productivity... Category:  [Research](https://blog.idg.com/topic/research) [![Man_Coffee_Laptop_Cell_yellow.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Man_Coffee_Laptop_Cell_yellow.jpg) ](https://blog.idg.com/why-cloud-data-analytics-is-starting-a-business-analytics-revolution) ###### [Why Cloud Data Analytics Is Starting a Business Analytics Revolution](https://blog.idg.com/why-cloud-data-analytics-is-starting-a-business-analytics-revolution) Mar 7, 2016 Businesses are moving their data into the cloud -- just as they are with applications -- like never before. According to the InformationWeek 2015 Analytics, BI, and Information Management Survey:... Category:  [Research](https://blog.idg.com/topic/research) [![Man_Woman_Looking at Desktop_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Man_Woman_Looking%20at%20Desktop_Blue.jpg) ](https://blog.idg.com/5-biggest-drivers-behind-digital-transformation) ###### [5 Biggest Drivers Behind Digital Transformation](https://blog.idg.com/5-biggest-drivers-behind-digital-transformation) Mar 4, 2016 As consumers make a collective beeline for digital versions of the activities that power everyday life — banking, shopping, health management, entertainment, socializing, education, productivity and... Category:  [Research](https://blog.idg.com/topic/research) [![Data_Sign_Lights_Red.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Sign_Lights_Red.jpg) ](https://blog.idg.com/ntt-data-erp-revolution) ###### [NTT DATA Leading the Postmodern ERP Revolution with Business Process and Integration Expertise](https://blog.idg.com/ntt-data-erp-revolution) Nov 5, 2015 PLANO, Texas--([BUSINESS WIRE](http://www.businesswire.com/))--[NTT DATA, Inc.](http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.nttdata.com%2Famericas&esheet=51215294&newsitemid=20151103005351&lan=en-US&anchor=NTT+DATA%2C+Inc.&index=1&md5=6e987b9de81688f4d9f3486ee2efb07a), a leading IT services provider, today announced the launch of its [Postmodern Enterprise Resource Planning](http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Famericas.nttdata.com%2FServices%2FServices%2FEnterprise-Application-Services%2FERP.aspx&esheet=51215294&newsitemid=20151103005351&lan=en-US&anchor=Postmodern+Enterprise+Resource+Planning&index=2&md5=182b2db27a9ec2056df408f46c1693e0) (ERP) services and solutions. This new... Category:  [Research](https://blog.idg.com/topic/research) [![Data_Sign_Lights_Green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Sign_Lights_Green.jpg) ](https://blog.idg.com/insightful-numbers-behind-cloud-deployments) ###### [Insightful Numbers behind Cloud Deployments](https://blog.idg.com/insightful-numbers-behind-cloud-deployments) Nov 2, 2015 IDG Reveals Insightful Numbers behind Cloud Deployments *By Ann Marie Murray, Sr. Product Marketing Manager, Marketing - Tangoe * Category:  [Research](https://blog.idg.com/topic/research) [![Crowd_Street_Crossing_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Crowd_Street_Crossing_Blue.jpg) ](https://blog.idg.com/it-mft-deployment-preferences) ###### [Navigating the New Data Transfer Landscape](https://blog.idg.com/it-mft-deployment-preferences) Oct 26, 2015 ***New Report Shares IT Professionals MFT Deployment Model Preferences*** Category:  [Research](https://blog.idg.com/topic/research) ##### I want to learn more about IDG We'll be in touch right away! 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