Written by Aaron Cockerill. Vice President of Products, Lookout.

The surge of millennials in the US workforce is reshaping business environments and driving IT departments to adapt their infrastructures with millennial-friendly technologies, including mobility,...

According to our Tech Marketing Priorities study, metrics are crucial to social media marketing. While 3/4 of tech marketers are leveraging social media as part of their marketing strategy, 64 %...

It’s a fact - 70% of B2B marketers are creating more content than they did just one year ago. More than half (54%) state they are challenged with producing enough engaging content on a consistent...

Chances are, you or someone you know has had a smartphone stolen. Whether you left it on a coffee shop table and came back to find it missing or it was swiped from your pocket on your way home from...

Over 70% of full time employees will end up spending more time with their coworkers than their actual families. This creates numerous opportunities for new experiences and memories with your fellow...

More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%), according...

Native advertising, social media and video are what's "hot" in marketing today according to our Tech Marketing Priorities study conducted among senior technology marketing leaders globally.

Getting people to devote time to a research effort, whether it is an online survey, telephone survey or focus group requires a thoughtful approach. Response rates for online research in particular...

According to the Tech Marketing Priorities study by IDG Research, a successful tech marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can...