Jonathan Martin, CMO of Pure Storage, speaks to Josh London, CMO of IDG, and shares his insights on understanding context and intent within the buyer’s journey and the importance of tight, supportive...

David Messina, SVP Product and Corporate Marketing of Docker, speaks to Josh London, CMO of IDG, and shares his thoughts on the blending of psychology with technology and the value of utilizing...

Whitney Bouck, HelloSign’s Chief Operating Officer, speaks to Josh London, CMO of IDG and shares her thoughts on using insights to drive a better customer experience, the art and science of marketing...

Simon Mulcahy, CMO of Salesforce, speaks to Josh London, CMO of IDG and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art...

Content continues to play a major role with IT decision-makers as they research new technologies, and for tech marketers as a method for sharing their story. As IT decision-makers have more tech...

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we surveyed: 95%. However, they face a host of unique content...

Geoff Martin, Sikka Software’s Vice President Marketing and Partner Success, speaks to Josh London, CMO of IDG and shares his insights on the art and science of marketing, CMO imperatives and the...

David Wood, Chief Executive Officer of DWA, speaks to Josh London, CMO of IDG and shares his insights

Ross Piper, VP, Enterprise at Dropbox, speaks to Josh London, CMO of IDG and shares his insights on CMO imperatives, the art and science of marketing and the ‘end user revolution’, among other topics.

Kara Wilson, FireEye’s SVP & Chief Marketing Officer, speaks to Josh London, CMO of IDG and shares her insights the art and science of marketing, arming the salesforce with useful content and the...