---
title: IDG Blog | IDG (7)
description: B2B blog for technology marketers providing best practices and industry insights on custom content, lead and demand generation, digital advertising and more (7)
---

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# IDG BLOG

# Topic title

# IDG Blog | IDG (7)

![feature image](https://blog.idg.com/hubfs/images/colorized%20images/2%20monitors%20yellow.jpg)

## Make Your Buyer Move: How to Add Rhythm to Your Marketing

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the

[Read More](https://blog.idg.com/insights/how-to-add-rhythm-to-your-marketing)

### Categories **

- [Research (71)](https://blog.idg.com/tag/research)
- [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives)
- [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives)
- [Consumer News (15)](https://blog.idg.com/tag/consumer-news)
- [Events (13)](https://blog.idg.com/tag/events)
- [Enterprise (8)](https://blog.idg.com/tag/enterprise)

[![JonathanMartin_PureStorage.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2016/september%202016/JonathanMartin_PureStorage.png) ](https://blog.idg.com/interview-jonathan-martin-cmo-pure-storage)

###### [Jonathan Martin, CMO, Pure Storage](https://blog.idg.com/interview-jonathan-martin-cmo-pure-storage)

 Sep 7, 2016

Jonathan Martin, CMO of Pure Storage, speaks to Josh London, CMO of IDG, and shares his insights on understanding context and intent within the buyer’s journey and the importance of tight, supportive...

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

[![DavidMessina.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2016/september%202016/DavidMessina.png) ](https://blog.idg.com/interview-david-messina-svp-product-and-corporate-marketing-docker)

###### [David Messina, SVP Product and Corporate Marketing, Docker](https://blog.idg.com/interview-david-messina-svp-product-and-corporate-marketing-docker)

 Sep 7, 2016

David Messina, SVP Product and Corporate Marketing of Docker, speaks to Josh London, CMO of IDG, and shares his thoughts on the blending of psychology with technology and the value of utilizing...

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

[![Whitney_Bouck.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2016/june%202016/Whitney_Bouck.png) ](https://blog.idg.com/interview-whitney-bouck-coo-hellosign)

###### [Whitney Bouck, COO, HelloSign](https://blog.idg.com/interview-whitney-bouck-coo-hellosign)

 Jun 24, 2016

Whitney Bouck, HelloSign’s Chief Operating Officer, speaks to Josh London, CMO of IDG and shares her thoughts on using insights to drive a better customer experience, the art and science of marketing...

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

[![Simon_Mulcahy.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2016/june%202016/Simon_Mulcahy.png) ](https://blog.idg.com/interview-simon-mulcahy-interim-cmo-salesforce)

###### [Simon Mulcahy, CMO, Salesforce](https://blog.idg.com/interview-simon-mulcahy-interim-cmo-salesforce)

 Jun 24, 2016

Simon Mulcahy, CMO of Salesforce, speaks to Josh London, CMO of IDG and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art...

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

[![Woman_Showing_Group_Office_Green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Woman_Showing_Group_Office_Green.jpg) ](https://blog.idg.com/2016/04/22/2016-customer-engagement-research)

###### [2016 Customer Engagement Research](https://blog.idg.com/2016/04/22/2016-customer-engagement-research)

 Apr 22, 2016

Content continues to play a major role with IT decision-makers as they research new technologies, and for tech marketers as a method for sharing their story. As IT decision-makers have more tech...

 Category:  [Research](https://blog.idg.com/topic/research)

[![Data_Group_Zoomed_Red.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Group_Zoomed_Red.jpg) ](https://blog.idg.com/2016/03/28/2016-b2b-tech-content-marketing-report)

###### [2016 B2B Tech Content Marketing Report](https://blog.idg.com/2016/03/28/2016-b2b-tech-content-marketing-report)

 Mar 28, 2016

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we surveyed: 95%. However, they face a host of unique content...

 Category:  [Research](https://blog.idg.com/topic/research)

[![Geoff_Martin.jpg](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2016/june%202016/Geoff_Martin.jpg) ](https://blog.idg.com/interview-geoff-martin-sikka-software-corp)

###### [Geoff Martin, VP of Marketing & Partner Success, Sikka Software Corp.](https://blog.idg.com/interview-geoff-martin-sikka-software-corp)

 Mar 21, 2016

Geoff Martin, Sikka Software’s Vice President Marketing and Partner Success, speaks to Josh London, CMO of IDG and shares his insights on the art and science of marketing, CMO imperatives and the...

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

[![David_Wood.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/march%202017/David_Wood.png) ](https://blog.idg.com/interview-david-wood-ceo-dwa)

###### [David Wood, CEO, DWA](https://blog.idg.com/interview-david-wood-ceo-dwa)

 Mar 21, 2016

David Wood, Chief Executive Officer of DWA, speaks to Josh London, CMO of IDG and shares his insights

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

[![Ross_Piper.jpg](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/march%202017/Ross_Piper.jpg) ](https://blog.idg.com/interview-ross-piper-dropbox)

###### [Ross Piper, VP, Enterprise at Dropbox](https://blog.idg.com/interview-ross-piper-dropbox)

 Mar 21, 2016

Ross Piper, VP, Enterprise at Dropbox, speaks to Josh London, CMO of IDG and shares his insights on CMO imperatives, the art and science of marketing and the ‘end user revolution’, among other topics.

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

[![](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/march%202017/Kara_Wilson.png) ](https://blog.idg.com/interview-kara-wilson-svp-cmo-fireeye)

###### [Kara Wilson, SVP & Chief Marketing Officer, FireEye](https://blog.idg.com/interview-kara-wilson-svp-cmo-fireeye)

 Mar 21, 2016

Kara Wilson, FireEye’s SVP & Chief Marketing Officer, speaks to Josh London, CMO of IDG and shares her insights the art and science of marketing, arming the salesforce with useful content and the...

 Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives)

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### Categories

- [Research (71)](https://blog.idg.com/tag/research)
- [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives)
- [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives)
- [Consumer News (15)](https://blog.idg.com/tag/consumer-news)
- [Events (13)](https://blog.idg.com/tag/events)
- [Enterprise (8)](https://blog.idg.com/tag/enterprise)

#### [Archives](https://blog.idg.com/tech-marketing-news-from-idg-archive)

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