--- title: IDG Blog (3) description: B2B blog for technology marketers providing best practices and industry insights on custom content, lead and demand generation, digital advertising and more (3) --- - [Idc](http://www.idc.com/) - [Idg Ventures](http://www.idgventures.com/) - [Press](https://www.idg.com/press/) - [Work Here](https://www.idg.com/work-here/) [![](https://cdn2.hubspot.net/hub/2470173/hubfs/IDG/Idg.png?width=396&name=Idg.png)](https://www.idg.com/) [![Contact ](https://no-cache.hubspot.com/cta/default/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2.png)](https://cta-redirect.hubspot.com/cta/redirect/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2) # IDG BLOG # Topic title # IDG Blog (3) ![feature image](https://blog.idg.com/hubfs/images/colorized%20images/2%20monitors%20yellow.jpg) ## Make Your Buyer Move: How to Add Rhythm to Your Marketing An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the [Read More](https://blog.idg.com/insights/how-to-add-rhythm-to-your-marketing) ### Categories ** - [Research (71)](https://blog.idg.com/tag/research) - [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives) - [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives) - [Consumer News (15)](https://blog.idg.com/tag/consumer-news) - [Events (13)](https://blog.idg.com/tag/events) - [Enterprise (8)](https://blog.idg.com/tag/enterprise) [![Data_Sign_Lights_Pink.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Sign_Lights_Pink.jpg) ](https://blog.idg.com/3-steps-for-combating-low-viewability-with-programmatic-buying) ###### [3 Steps for Combating Low Viewability with Programmatic Buying](https://blog.idg.com/3-steps-for-combating-low-viewability-with-programmatic-buying) May 4, 2017 According to IDC, total worldwidedisplay advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their... Category:  [Research](https://blog.idg.com/topic/research) [![woman monitor side green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/woman%20monitor%20side%20green.jpg) ](https://blog.idg.com/infographic-2017-tech-content-marketing-challenges) ###### [2017 Tech Content Marketing Challenges [Infographic]](https://blog.idg.com/infographic-2017-tech-content-marketing-challenges) May 2, 2017 [New research](https://resources.idg.com/download-tech-content-marketing-2017-report) conducted by Content Marketing Institute and sponsored by [IDG](http://idg.com/) shows that technology marketers are faced with challenges when trying to find success in their content marketing. Category:  [Research](https://blog.idg.com/topic/research) [![Steven Wastie.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/april%202017/Steven%20Wastie.png) ](https://blog.idg.com/interview-steven-wastie-origami-logic) ###### [Steven Wastie, CMO, Origami Logic](https://blog.idg.com/interview-steven-wastie-origami-logic) Apr 27, 2017 Opportunities with predictive tech and drawing insights from how customers engage with content. Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives) [![](https://cdn2.hubspot.net/hubfs/2470173/images/colorized%20images/Group_Round_Table_Green.jpg) ](https://blog.idg.com/digital-transformation-and-enterprise-it-buying-behaviors) ###### [How Digital Transformation Has Changed Enterprise IT Buying Behaviors](https://blog.idg.com/digital-transformation-and-enterprise-it-buying-behaviors) Apr 27, 2017 Digital transformation has become a marketing buzzword, used to describe the acceleration or transformation of company activities, processes and business models through the deployment of digital... Category:  [Tech Perspectives](https://blog.idg.com/topic/tech-perspectives) [![Lucas Watson.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/april%202017/Lucas%20Watson.png) ](https://blog.idg.com/interview-lucas-watson-intuit) ###### [Lucas Watson, Chief Marketing & Sales Officer, Intuit](https://blog.idg.com/interview-lucas-watson-intuit) Apr 20, 2017 Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in... Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives) [![Mark Weiner.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/april%202017/Mark%20Weiner.png) ](https://blog.idg.com/interview-mark-weiner-versa-networks) ###### [Mark Weiner, CMO, Versa Networks](https://blog.idg.com/interview-mark-weiner-versa-networks) Apr 19, 2017 Mark Weiner, CMO at Versa Networks shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO. Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives) [![Morag Lucey cyan 1.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/april%202017/Morag%20Lucey%20cyan%201.png) ](https://blog.idg.com/interview-morag-lucey-avaya) ###### [Morag Lucey, CMO, Avaya](https://blog.idg.com/interview-morag-lucey-avaya) Apr 12, 2017 Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support. Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives) [![Tablet_Data_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Tablet_Data_Blue.jpg) ](https://blog.idg.com/download-report-technology-content-marketing-2017) ###### [Technology Content Marketing 2017: Benchmarks, Budgets and Trends [New Research]](https://blog.idg.com/download-report-technology-content-marketing-2017) Apr 7, 2017 Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. [New research](https://resources.idg.com/download-tech-content-marketing-2017-report) conducted by Content Marketing Institute Category:  [Research](https://blog.idg.com/topic/research) [![josh-london-marketing-over-coffee-pink.jpg](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/april%202017/josh-london-marketing-over-coffee-pink.jpg) ](https://blog.idg.com/josh-london-marketing-over-coffee-interview) ###### [Josh London, CMO of IDG, Sits Down with Marketing Over Coffee Podcast](https://blog.idg.com/josh-london-marketing-over-coffee-interview) Apr 4, 2017 Josh London, Chief Marketing Officer of IDG and John Wall, host of the [Marketing Over Coffee Podcast](http://www.marketingovercoffee.com/2017/03/24/josh-london-idg/) sat down to discuss [IDG's recent rebranding](https://www.forbes.com/sites/kimberlywhitler/2016/07/04/how-a-brand-evolution-drove-a-cultural-transformation/#479100946c71), the evolution of the customer journey and recent... Category:  [Tech Perspectives](https://blog.idg.com/topic/tech-perspectives) - [Consumer News](https://blog.idg.com/topic/consumer-news) [![BruceMilne_Pivot3_red.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/march%202017/BruceMilne_Pivot3_red.png) ](https://blog.idg.com/interview-bruce-milne-pivot3) ###### [Bruce Milne, VP & CMO, Pivot3](https://blog.idg.com/interview-bruce-milne-pivot3) Apr 4, 2017 Bruce Milne, VP & CMO at Pivot3, discusses how to leverage a customer’s digital body language and predictive data insights for better personalized marketing. Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives) ##### I want to learn more about IDG We'll be in touch right away! 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