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Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first

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Marketers have more data than ever to help them evaluate the effectiveness of their campaigns. In fact, it can feel like it is coming through a fire hose. Websites, online ads, lead generation,...

Category:  Tech Perspectives

The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their...

Category:  Tech Perspectives
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