---
title: IDG Blog | Gordon Plutsky
description: B2B blog for technology marketers providing best practices and industry insights on custom content, lead and demand generation, digital advertising and more
---

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# IDG BLOG

# Topic title

# IDG Blog | Gordon Plutsky

![feature image](https://blog.idg.com/hubfs/images/colorized%20images/2%20monitors%20yellow.jpg)

## Make Your Buyer Move: How to Add Rhythm to Your Marketing

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the

[Read More](https://blog.idg.com/insights/how-to-add-rhythm-to-your-marketing)

### Categories **

- [Research (71)](https://blog.idg.com/tag/research)
- [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives)
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[![](https://blog.idg.com/hubfs/images/colorized%20images/people%20city%20pink.jpg) ](https://blog.idg.com/insights/data-visualization-storytelling-to-generate-insights)

###### [Data Visualization: Storytelling to Generate Insights](https://blog.idg.com/insights/data-visualization-storytelling-to-generate-insights)

 Jun 1, 2017

Marketers have more data than ever to help them evaluate the effectiveness of their campaigns. In fact, it can feel like it is coming through a fire hose. Websites, online ads, lead generation,...

 Category:  [Tech Perspectives](https://blog.idg.com/topic/tech-perspectives)

[![Data_Group_Zoomed_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Group_Zoomed_Blue.jpg) ](https://blog.idg.com/the-rise-of-roi-based-marketing)

###### [The Rise of ROI-Based Marketing](https://blog.idg.com/the-rise-of-roi-based-marketing)

 Mar 27, 2017

The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their...

 Category:  [Tech Perspectives](https://blog.idg.com/topic/tech-perspectives)

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### Categories

- [Research (71)](https://blog.idg.com/tag/research)
- [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives)
- [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives)
- [Consumer News (15)](https://blog.idg.com/tag/consumer-news)
- [Events (13)](https://blog.idg.com/tag/events)
- [Enterprise (8)](https://blog.idg.com/tag/enterprise)

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