--- title: IDG Blog | Research description: Research | B2B blog for technology marketers providing best practices and industry insights on custom content, lead and demand generation, digital advertising and more --- - [Idc](http://www.idc.com/) - [Idg Ventures](http://www.idgventures.com/) - [Press](https://www.idg.com/press/) - [Work Here](https://www.idg.com/work-here/) [![](https://cdn2.hubspot.net/hub/2470173/hubfs/IDG/Idg.png?width=396&name=Idg.png)](https://www.idg.com/) [![Contact ](https://no-cache.hubspot.com/cta/default/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2.png)](https://cta-redirect.hubspot.com/cta/redirect/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2) # IDG BLOG # Topic title # IDG Blog | Research ![feature image](https://blog.idg.com/hubfs/images/colorized%20images/2%20monitors%20yellow.jpg) ## Make Your Buyer Move: How to Add Rhythm to Your Marketing An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the [Read More](https://blog.idg.com/insights/how-to-add-rhythm-to-your-marketing) ### Categories ** - [Research (71)](https://blog.idg.com/tag/research) - [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives) - [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives) - [Consumer News (15)](https://blog.idg.com/tag/consumer-news) - [Events (13)](https://blog.idg.com/tag/events) - [Enterprise (8)](https://blog.idg.com/tag/enterprise) [![data blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/data%20blue.jpg) ](https://blog.idg.com/research/programmatic-challenges-and-solutions-infographic) ###### [Programmatic Challenges and Solutions for a Growing Market [Infographic]](https://blog.idg.com/research/programmatic-challenges-and-solutions-infographic) May 18, 2017 [New research](https://resources.idg.com/download-research-snapshot-programmatic-buying) by IDG TechNetwork shows that although worldwide programmatic buying is expected to reach $56.1 billion in 2019,  marketers are still facing challenges with scale, depth and trust... Category:  [Research](https://blog.idg.com/topic/research) [![Data_Sign_Lights_Pink.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Sign_Lights_Pink.jpg) ](https://blog.idg.com/3-steps-for-combating-low-viewability-with-programmatic-buying) ###### [3 Steps for Combating Low Viewability with Programmatic Buying](https://blog.idg.com/3-steps-for-combating-low-viewability-with-programmatic-buying) May 4, 2017 According to IDC, total worldwidedisplay advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their... Category:  [Research](https://blog.idg.com/topic/research) [![woman monitor side green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/woman%20monitor%20side%20green.jpg) ](https://blog.idg.com/infographic-2017-tech-content-marketing-challenges) ###### [2017 Tech Content Marketing Challenges [Infographic]](https://blog.idg.com/infographic-2017-tech-content-marketing-challenges) May 2, 2017 [New research](https://resources.idg.com/download-tech-content-marketing-2017-report) conducted by Content Marketing Institute and sponsored by [IDG](http://idg.com/) shows that technology marketers are faced with challenges when trying to find success in their content marketing. Category:  [Research](https://blog.idg.com/topic/research) [![Tablet_Data_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Tablet_Data_Blue.jpg) ](https://blog.idg.com/download-report-technology-content-marketing-2017) ###### [Technology Content Marketing 2017: Benchmarks, Budgets and Trends [New Research]](https://blog.idg.com/download-report-technology-content-marketing-2017) Apr 7, 2017 Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. [New research](https://resources.idg.com/download-tech-content-marketing-2017-report) conducted by Content Marketing Institute Category:  [Research](https://blog.idg.com/topic/research) [![Man_Coffee_Laptop_Cell_Red.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Man_Coffee_Laptop_Cell_Red.jpg) ](https://blog.idg.com/7-must-know-digital-advertising-terms-explained) ###### [7 Must-Know Digital Advertising Terms Explained](https://blog.idg.com/7-must-know-digital-advertising-terms-explained) Mar 23, 2017 So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We're stepping back to take a careful look at some terminology and explore the overlap between... Category:  [Research](https://blog.idg.com/topic/research) [![Abstract_Holding Tablet_green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Abstract_Holding%20Tablet_green.jpg) ](https://blog.idg.com/email-marketing-still-engaging-after-all-these-years) ###### [Email Marketing: Still Engaging After All These Years](https://blog.idg.com/email-marketing-still-engaging-after-all-these-years) Mar 16, 2017 In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with... Category:  [Research](https://blog.idg.com/topic/research) [![finger-924109_960_720-red.jpg](https://blog.idg.com/hubfs/images/blogs/idg%20blog/idg%20research/finger-924109_960_720-red.jpg) ](https://blog.idg.com/virtual-reality-and-business-is-their-future-as-bright-as-it-seems) ###### [Virtual Reality and Business: Is Their Future as Bright as it Seems?](https://blog.idg.com/virtual-reality-and-business-is-their-future-as-bright-as-it-seems) Mar 9, 2017 Businesses are leaning in to look at virtual reality to redefine customer experiences, shrink their operational costs, and spur growth. The *New York Times*, GoPro, and Wayfair furniture are among 38... Category:  [Research](https://blog.idg.com/topic/research) [![Father_Daughter_Tablet_Green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Father_Daughter_Tablet_Green.jpg) ](https://blog.idg.com/storytelling-with-data-5-expert-tips) ###### [Storytelling with Data: 5 Expert Tips](https://blog.idg.com/storytelling-with-data-5-expert-tips) Feb 16, 2017 "Our brains are insanely greedy for [stories](https://www.fastcompany.com/3031419/hit-the-ground-running/why-our-brains-crave-storytelling-in-marketing)," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and... Category:  [Research](https://blog.idg.com/topic/research) [![Whiteboard_Data_Red.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Whiteboard_Data_Red.jpg) ](https://blog.idg.com/what-drives-executives-to-adopt-data-driven-decision-making) ###### [What Drives Executives to Adopt Data Driven Decision Making?](https://blog.idg.com/what-drives-executives-to-adopt-data-driven-decision-making) Feb 9, 2017 Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches.... Category:  [Research](https://blog.idg.com/topic/research) [![Group_Round Table_Pink copy.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Group_Round%20Table_Pink%20copy.jpg) ](https://blog.idg.com/emotional-drivers-of-tech-involved-lob-infographic) ###### [The Emotional Drivers of Tech-Involved LOB [Infographic]](https://blog.idg.com/emotional-drivers-of-tech-involved-lob-infographic) Feb 6, 2017 It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB) audiences.... Category:  [Research](https://blog.idg.com/topic/research) ##### I want to learn more about IDG We'll be in touch right away! 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