Sales of wearable devices -- such as smartwatches, fitness wristbands, smart glasses and smart jewelry -- exceeded $2 billion in 2015. Experts project that sales will reach $5.8 billion in 2018.

We know that B2B customers have become empowered information seekers. Business buyers want valuable advice during the purchasing process. They search online, compare products, read reviews and white...

Content continues to play a major role with IT decision-makers as they research new technologies, and for tech marketers as a method for sharing their story. As IT decision-makers have more tech...

It's no secret that the world of content marketing is in the throes of transformation. In a sound byte culture, people don't just want information - they want short, relevant highlights as quickly as...

When you work with statistics, it's easy to get into the habit of presenting them with charts and spreadsheets. Unfortunately, many of our partners in business don't have the background to understand...

There is a lot riding on each decision a CIO makes. This is especially true when it comes to IT investment decisions, because one wrong move can mean the difference between achieving productivity...

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we surveyed: 95%. However, they face a host of unique content...

Businesses are moving their data into the cloud -- just as they are with applications -- like never before. According to the InformationWeek 2015 Analytics, BI, and Information Management Survey:...

As consumers make a collective beeline for digital versions of the activities that power everyday life — banking, shopping, health management, entertainment, socializing, education, productivity and...

IT organizations are finally able to reclaim the ground they lost in the Great Recession and are moving forward with an eye toward growth. According to the 2016 Computerworld Forecast Study, more...