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Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first

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New research conducted by Content Marketing Institute and sponsored by IDG shows that technology marketers are faced with challenges when trying to find success in their content marketing.

Category:  Research

Opportunities with predictive tech and drawing insights from how customers engage with content.

Category:  IDG CMO Perspectives

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology...

Category:  IDG CMO Perspectives

Mark Weiner, CMO at Versa Networks shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO.

Category:  IDG CMO Perspectives

Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.

Category:  IDG CMO Perspectives

Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute

Category:  Research

Josh London, Chief Marketing Officer of IDG and John Wall, host of the Marketing Over Coffee Podcast sat down to discuss IDG's recent rebranding, the evolution of the customer journey and recent...

Bruce Milne, VP & CMO at Pivot3, discusses how to leverage a customer’s digital body language and predictive data insights for better personalized marketing.

Category:  IDG CMO Perspectives

Insights on how predictive marketing can create new sales pipeline opportunities and more.

Category:  IDG CMO Perspectives

John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG, to discuss how Zettaset is currently using account-based marketing and customized content to develop marketing personas and ...

Category:  IDG CMO Perspectives
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