IDG BLOG

IDG Blog

feature image

Sally Jenkins, EVP & CMO, Informatica

As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down

Read More

Customer Experience (CX) in many ways has redefined how we view connections with our customers. While many companies focus on customer experience during the pre-sale period, the most successful...

Category:  Tech Perspectives

Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it...

Category:  IDG CMO Perspectives

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and...

Category:  Research

Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable? 

Category:  Tech Perspectives

Our Digital Media Strategies event is less than a month away, and it's all go here at TheMediaBriefing Towers as we get the final arrangements squared away.

Category:  Consumer News - Events

Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches....

Category:  Research
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research

Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Category:  Research

Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question...

Category:  Research

The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends across the IT organization and beyond to...

Category:  Research
I want to learn more about IDG

We'll be in touch right away!
Please complete all fields below.

Learn-More.png