IDG BLOG

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Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company's first

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It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research

Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Category:  Research

Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question...

Category:  Research

The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends across the IT organization and beyond to...

Category:  Research

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

Category:  Research

Global media companies – or any global company, for that matter – face a complex set of challenges when they try to equitably invest at the local, regional and global levels.

Category:  Tech Perspectives
Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, provide deep profiling and targeting and help personalize...
Category:  IDG CMO Perspectives
 

As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand...

Category:  Research
CES 2017 Coverage
Jan 3, 2017

Follow the conversation: #CESIDG

Track the latest from IDG's editorial and video teams at CES 2017 in Las Vegas, January 5-8th.

Category:  Consumer News - Events

With the New Year comes New Year’s resolutions and an influx of self-improvement suggestions.

Category:  IDG CMO Perspectives
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