--- title: IDG Blog (5) description: B2B blog for technology marketers providing best practices and industry insights on custom content, lead and demand generation, digital advertising and more (5) --- - [Idc](http://www.idc.com/) - [Idg Ventures](http://www.idgventures.com/) - [Press](https://www.idg.com/press/) - [Work Here](https://www.idg.com/work-here/) [![](https://cdn2.hubspot.net/hub/2470173/hubfs/IDG/Idg.png?width=396&name=Idg.png)](https://www.idg.com/) [![Contact ](https://no-cache.hubspot.com/cta/default/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2.png)](https://cta-redirect.hubspot.com/cta/redirect/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2) # IDG BLOG # Topic title # IDG Blog (5) ![feature image](https://blog.idg.com/hubfs/images/colorized%20images/2%20monitors%20yellow.jpg) ## Make Your Buyer Move: How to Add Rhythm to Your Marketing An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the [Read More](https://blog.idg.com/insights/how-to-add-rhythm-to-your-marketing) ### Categories ** - [Research (71)](https://blog.idg.com/tag/research) - [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives) - [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives) - [Consumer News (15)](https://blog.idg.com/tag/consumer-news) - [Events (13)](https://blog.idg.com/tag/events) - [Enterprise (8)](https://blog.idg.com/tag/enterprise) [![finger-924109_960_720-red.jpg](https://blog.idg.com/hubfs/images/blogs/idg%20blog/idg%20research/finger-924109_960_720-red.jpg) ](https://blog.idg.com/virtual-reality-and-business-is-their-future-as-bright-as-it-seems) ###### [Virtual Reality and Business: Is Their Future as Bright as it Seems?](https://blog.idg.com/virtual-reality-and-business-is-their-future-as-bright-as-it-seems) Mar 9, 2017 Businesses are leaning in to look at virtual reality to redefine customer experiences, shrink their operational costs, and spur growth. The *New York Times*, GoPro, and Wayfair furniture are among 38... Category:  [Research](https://blog.idg.com/topic/research) [![Target_in_Field_green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Target_in_Field_green.jpg) ](https://blog.idg.com/announcing-pipeline-activator-from-idg) ###### [Announcing Pipeline Activator from IDG](https://blog.idg.com/announcing-pipeline-activator-from-idg) Mar 8, 2017 Today IDG is excited to announce the launch of [Pipeline Activator](https://resources.idg.com/pipelineactivator), a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients. Category:  [Tech Perspectives](https://blog.idg.com/topic/tech-perspectives) - [Consumer News](https://blog.idg.com/topic/consumer-news) [![MWC17-latest-coverage.jpg](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/march%202017/mobile%20world%20congress%202017/MWC17-latest-coverage.jpg) ](https://blog.idg.com/mobile-world-congress-2017) ###### [MWC 2017 Coverage](https://blog.idg.com/mobile-world-congress-2017) Mar 2, 2017 #### Follow the conversation: [#MWC17](https://twitter.com/search?vertical=news&q=%23mwc17&src=tyah) Track the latest from IDG's editorial and video teams at the Mobile World Congress 2017 in Barcelona. Category:  [Consumer News](https://blog.idg.com/topic/consumer-news) - [Events](https://blog.idg.com/topic/events) [![Video_Conference_Meeting_blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Video_Conference_Meeting_blue.jpg) ](https://blog.idg.com/boardroom-battle-for-the-customer) ###### [Boardroom Battle for the Customer: Who Owns the Customer Experience in Today’s Business Environment?](https://blog.idg.com/boardroom-battle-for-the-customer) Feb 28, 2017 Customer Experience (CX) in many ways has redefined how we view connections with our customers. While many companies focus on customer experience during the pre-sale period, the most successful... Category:  [Tech Perspectives](https://blog.idg.com/topic/tech-perspectives) [![Morag Lucey cyan 1.png](https://blog.idg.com/hubfs/images/blogs/idg%20blog/2017/april%202017/Morag%20Lucey%20cyan%201.png) ](https://blog.idg.com/watch-video-cmo-content-marketing-insights) ###### [CMO Content Marketing Insights [Video]](https://blog.idg.com/watch-video-cmo-content-marketing-insights) Feb 21, 2017 Content marketing continues to be a [top priority](https://blog.idg.com/infographic-b2b-tech-content-marketing-trends) for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it effectively.  Category:  [IDG CMO Perspectives](https://blog.idg.com/topic/idg-cmo-perspectives) [![Father_Daughter_Tablet_Green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Father_Daughter_Tablet_Green.jpg) ](https://blog.idg.com/storytelling-with-data-5-expert-tips) ###### [Storytelling with Data: 5 Expert Tips](https://blog.idg.com/storytelling-with-data-5-expert-tips) Feb 16, 2017 "Our brains are insanely greedy for [stories](https://www.fastcompany.com/3031419/hit-the-ground-running/why-our-brains-crave-storytelling-in-marketing)," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and... Category:  [Research](https://blog.idg.com/topic/research) [![Abstract_Holding Tablet_yellow.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Abstract_Holding%20Tablet_yellow.jpg) ](https://blog.idg.com/it-security-insights-round-up) ###### [IT Security Insights Round-Up](https://blog.idg.com/it-security-insights-round-up) Feb 13, 2017 Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable?  Category:  [Tech Perspectives](https://blog.idg.com/topic/tech-perspectives) [![Target_in_Field_green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Target_in_Field_green.jpg) ](https://blog.idg.com/2016/02/10/four-insights-ahead-of-digital-media-strategies-2016) ###### [Four insights ahead of Digital Media Strategies 2016](https://blog.idg.com/2016/02/10/four-insights-ahead-of-digital-media-strategies-2016) Feb 10, 2017 Our [Digital Media Strategies](http://www.digital-media-strategies.co.uk/) event is less than a month away, and it's all go here at TheMediaBriefing Towers as we get the final arrangements squared away. Category:  [Consumer News](https://blog.idg.com/topic/consumer-news) - [Events](https://blog.idg.com/topic/events) [![Whiteboard_Data_Red.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Whiteboard_Data_Red.jpg) ](https://blog.idg.com/what-drives-executives-to-adopt-data-driven-decision-making) ###### [What Drives Executives to Adopt Data Driven Decision Making?](https://blog.idg.com/what-drives-executives-to-adopt-data-driven-decision-making) Feb 9, 2017 Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches.... Category:  [Research](https://blog.idg.com/topic/research) [![Group_Round Table_Pink copy.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Group_Round%20Table_Pink%20copy.jpg) ](https://blog.idg.com/emotional-drivers-of-tech-involved-lob-infographic) ###### [The Emotional Drivers of Tech-Involved LOB [Infographic]](https://blog.idg.com/emotional-drivers-of-tech-involved-lob-infographic) Feb 6, 2017 It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB) audiences.... Category:  [Research](https://blog.idg.com/topic/research) ##### I want to learn more about IDG We'll be in touch right away! 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