--- title: IDG Blog | IDG (10) description: B2B blog for technology marketers providing best practices and industry insights on custom content, lead and demand generation, digital advertising and more (10) --- - [Idc](http://www.idc.com/) - [Idg Ventures](http://www.idgventures.com/) - [Press](https://www.idg.com/press/) - [Work Here](https://www.idg.com/work-here/) [![](https://cdn2.hubspot.net/hub/2470173/hubfs/IDG/Idg.png?width=396&name=Idg.png)](https://www.idg.com/) [![Contact ](https://no-cache.hubspot.com/cta/default/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2.png)](https://cta-redirect.hubspot.com/cta/redirect/1624046/e2ba8a6d-2316-4b3d-b379-f658b9d17db2) # IDG BLOG # Topic title # IDG Blog | IDG (10) ![feature image](https://blog.idg.com/hubfs/images/colorized%20images/2%20monitors%20yellow.jpg) ## Make Your Buyer Move: How to Add Rhythm to Your Marketing An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the [Read More](https://blog.idg.com/insights/how-to-add-rhythm-to-your-marketing) ### Categories ** - [Research (71)](https://blog.idg.com/tag/research) - [IDG CMO Perspectives (53)](https://blog.idg.com/tag/idg-cmo-perspectives) - [Tech Perspectives (22)](https://blog.idg.com/tag/tech-perspectives) - [Consumer News (15)](https://blog.idg.com/tag/consumer-news) - [Events (13)](https://blog.idg.com/tag/events) - [Enterprise (8)](https://blog.idg.com/tag/enterprise) [![Group_Round Table_Yellow copy.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Group_Round%20Table_Yellow%20copy.jpg) ](https://blog.idg.com/2015/05/05/27599) ###### [Paid, Owned, Earned B2B Content Marketing Trends](https://blog.idg.com/2015/05/05/27599) May 5, 2015 IDG Sponsored 2015 research by Content Marketing Institute and Marketing Profs on how tech marketers have changed their content marketing practices over the last year. This video focuses more... Category:  [Research](https://blog.idg.com/topic/research) [![city blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/city%20blue.jpg) ](https://blog.idg.com/2015/01/28/infographic-tech-marketing-spend-programmatic-trends) ###### [INFOGRAPHIC: Tech Marketing Spend & Programmatic Trends](https://blog.idg.com/2015/01/28/infographic-tech-marketing-spend-programmatic-trends) Jan 28, 2015 Digital marketing accounts for 1/3 of all marketing expenditures on average and the research suggests that a data-driven focus drives more digital spending. This infographic also dives into... Category:  [Research](https://blog.idg.com/topic/research) [![Abstract_Windows_Building_green.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Abstract_Windows_Building_green.jpg) ](https://blog.idg.com/2015/01/26/state-network-2015) ###### [State of the Network 2015](https://blog.idg.com/2015/01/26/state-network-2015) Jan 26, 2015 The research provides a comprehensive view of technology adoption trends among the Network World audience with the goal of being to help marketers inform their product development, marketing and... Category:  [Research](https://blog.idg.com/topic/research) [![Crowd_Street_Crossing_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Crowd_Street_Crossing_Blue.jpg) ](https://blog.idg.com/2015/01/14/22732) ###### [2015 IDC Directions: Accelerating Innovation in the 3rd Platform Era](https://blog.idg.com/2015/01/14/22732) Jan 14, 2015 - For nearly a decade, IDC has predicted, chronicled, and analyzed the industry’s remarkable shift to its 3rd Platform for innovation and growth, built on cloud, mobile, social, and Big Data and... Category:  [Events](https://blog.idg.com/topic/events) [![Data_Group_Zoomed_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Data_Group_Zoomed_Blue.jpg) ](https://blog.idg.com/2015/01/01/infographic-top-challenges-attributes-tech-marketers) ###### [INFOGRAPHIC: Top Challenges & Attributes for Tech Marketers](https://blog.idg.com/2015/01/01/infographic-top-challenges-attributes-tech-marketers) Jan 1, 2015 IDG’s Tech Marketing Priorities Survey was conducted from 200+ senior marketing leaders around the globe to provide better insight into the state of marketing among technology marketers. This... Category:  [Research](https://blog.idg.com/topic/research) [![Group_Round Table_Red.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Group_Round%20Table_Red.jpg) ](https://blog.idg.com/2014/12/17/2014-b2b-content-marketing-report) ###### [2014 B2B Content Marketing Report](https://blog.idg.com/2014/12/17/2014-b2b-content-marketing-report) Dec 17, 2014 IDG Enterprise partnered with the [B2B Technology Marketing Community on LinkedIn](https://www.linkedin.com/groups?gid=43707) to conduct the annual B2B Content Marketing Survey to better understand the current state of content marketing and to... Category:  [Enterprise](https://blog.idg.com/topic/enterprise) - [Research](https://blog.idg.com/topic/research) [![Crowd_Street_Crossing_Blue.jpg](https://blog.idg.com/hubfs/images/colorized%20images/Crowd_Street_Crossing_Blue.jpg) ](https://blog.idg.com/2014/11/25/demo-fall-2014-conference-wraps-day-two-launching-new-startups-crowned-demo-gods) ###### [DEMO Fall 2014 Conference Wraps Day Two of Launching New Startups — and Crowned DEMO Gods](https://blog.idg.com/2014/11/25/demo-fall-2014-conference-wraps-day-two-launching-new-startups-crowned-demo-gods) Nov 25, 2014 SAN JOSE, CA–(Marketwired – Nov 20, 2014) – [DEMO Fall](http://ctt.marketwire.com/?release=1160754&id=5026159&type=1&url=http%3a%2f%2fwww.demo.com%2f) 2014 ([www.DEMO.com](http://ctt.marketwire.com/?release=1160754&id=5026162&type=1&url=http%3a%2f%2fwww.demo.com%2f)) today welcomed the launch of another 20 technology products and services focused on solving real-life problems. The... Category:  [Consumer News](https://blog.idg.com/topic/consumer-news) - [Events](https://blog.idg.com/topic/events) ###### [RESEARCH: How to Drive Engagement Through Social Media 2014](https://blog.idg.com/2014/11/13/research-drive-engagement-social-media-2014) Nov 13, 2014 In January 2006 Twitter didn’t exist, blogging was mocked, and Facebook was for students. Over the following five years social media took off, but still many people questioned the importance of... Category:  [Research](https://blog.idg.com/topic/research) ##### I want to learn more about IDG We'll be in touch right away! 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