Getting people to devote time to a research effort, whether it is an online survey, telephone survey or focus group requires a thoughtful approach. Response rates for online research in particular...

Full Infographic: Which Content Marketing Initiatives Are B2B Tech Marketers Working On?

According to the Tech Marketing Priorities study by IDG Research, a successful tech marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can...

Framingham, Mass.—March 9, 2015—IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release...

In addition to CMIWorld 2015, Content Marketing Institute (CMI) issued...

IDG Sponsored 2015 research by Content Marketing Institute and Marketing Profs on how tech marketers have changed their content marketing practices over the last year. This video focuses more...

Digital marketing accounts for 1/3 of all marketing expenditures on average and the research suggests that a data-driven focus drives more digital spending. This infographic also dives into...

The research provides a comprehensive view of technology adoption trends among the Network World audience with the goal of being to help marketers inform their product development, marketing and...

• For nearly a decade, IDC has predicted, chronicled, and analyzed the industry’s remarkable shift to its 3rd Platform for innovation and growth, built on cloud, mobile, social, and Big Data and...

IDG’s Tech Marketing Priorities Survey was conducted from 200+ senior marketing leaders around the globe to provide better insight into the state of marketing among technology marketers. This...