Karen Walker, Chief Marketing Officer of Cisco and Josh London, CMO of IDG discuss the art and science of marketing, the CMO’s evolving role and predictive marketing.

Qabil Shah, Nutanix Marketing Lead – Western Europe and Emerging Markets, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of marketers being a storyteller, a data...

Kathy Schneider, Level 3’s SVP of Marketing and Product for EMEA, speaks to Josh London, CMO of IDG, and shares her thoughts on the importance of having dedicated resources for interpreting...

Gareth Case, CSC’s Marketing Director for the UK, Ireland and Netherlands, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of coupling intent data with customer meetings...

Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use...

Mike Marcellin, Chief Marketing Officer of Juniper, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of intent data, the value of a trust-based connection with customers...

Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the Imperva...

Scott Gainey, SVP & Chief Marketing Officer of SentinelOne, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of qualitative data in determining the right marketing...

Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs,...

Fred Studer, CMO of Gigamon, speaks to Josh London, CMO of IDG, and shares his insights on creative messaging through the art and science of marketing, along with development and use of new marketing...