Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco.
IDG Research and IDG TechNetwork would like to better understand industry challenges and experiences with programmatic buying.
Karen Walker, Chief Marketing Officer of Cisco and Josh London, CMO of IDG discuss the art and science of marketing, the CMO’s evolving role and predictive marketing.
Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.
Big data. Predictive analytics. Machine learning. We've all heard these technology buzzwords tossed around, but what do they really mean? To think clearly about the increasing role of data in...