Tech-Involved Line of Business (LOB) decision-makers are complex individuals.
Global media companies – or any global company, for that matter – face a complex set of challenges when they try to equitably invest at the local, regional and global levels.
As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to collaborate with IT decision makers to understand and...
With the New Year comes New Year’s resolutions and an influx of self-improvement suggestions.
Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.
Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco.