IDG Blog

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Storytelling with Data: 5 Expert Tips

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette.

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Robson Grieve, Chief Marketing Officer at New Relic, Inc., sat down with Josh London, IDG’s CMO, to share his thoughts on marketing. Robson and Josh discuss how New Relic uses account-based...

Category:  IDG CMO Perspectives

We were promised flying cars.

Category:  Tech Perspectives

IDG Research and IDG TechNetwork would like to better understand industry challenges and experiences with programmatic buying. 

Category:  Research

Karen Walker, Chief Marketing Officer of Cisco and Josh London, CMO of IDG discuss the art and science of marketing, the CMO’s evolving role and predictive marketing.

Category:  IDG CMO Perspectives

Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.

Category:  Research

Looking to improve your account-based marketing and overall demand generation efforts, but don't know where to start? Watch highlights from the Driving Demand Generation Success panel...

Category:  Tech Perspectives - Events

Big data. Predictive analytics. Machine learning. We've all heard these technology buzzwords tossed around, but what do they really mean?

Category:  Research

Lifecycle marketing improves customer experience, drives growth and creates loyalty.

Category:  Tech Perspectives - Events

Qabil Shah, Nutanix Marketing Lead – Western Europe and Emerging Markets, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of marketers being a storyteller, a data...

Category:  IDG CMO Perspectives

Kathy Schneider, Level 3’s SVP of Marketing and Product for EMEA, speaks to Josh London, CMO of IDG, and shares her thoughts on the importance of having dedicated resources for interpreting...

Category:  IDG CMO Perspectives
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