According to IDC, total worldwidedisplay advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their...

New research conducted by Content Marketing Institute and sponsored by IDG shows that technology marketers are faced with challenges when trying to find success in their content marketing.

Opportunities with predictive tech and drawing insights from how customers engage with content.

Digital transformation has become a marketing buzzword, used to describe the acceleration or transformation of company activities, processes and business models through the deployment of digital...

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in...

Mark Weiner, CMO at Versa Networks shares how he is exceeding customer expectations along with content marketing strategies and the changing role of the CMO.

Morag Lucey, CMO at Avaya, discusses how predictive technology and data can increase sales opportunities, create better customer experiences and help modernize customer support.

Leading prospects through the buyer's journey with relevant, helpful content is vital to an effective marketing strategy. New research conducted by Content Marketing Institute

Josh London, Chief Marketing Officer of IDG and John Wall, host of the Marketing Over Coffee Podcast sat down to discuss IDG's recent rebranding, the evolution of the customer journey and recent...

Bruce Milne, VP & CMO at Pivot3, discusses how to leverage a customer’s digital body language and predictive data insights for better personalized marketing.