IDG BLOG

IDG Blog

feature image

Meet Steve: The Tech-Involved LOB Persona [Download]

Tech-Involved Line of Business (LOB) decision-makers are complex individuals.

IDG's

Read More

Qabil Shah, Nutanix Marketing Lead – Western Europe and Emerging Markets, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of marketers being a storyteller, a data...

Category:  IDG CMO Perspectives

Kathy Schneider, Level 3’s SVP of Marketing and Product for EMEA, speaks to Josh London, CMO of IDG, and shares her thoughts on the importance of having dedicated resources for interpreting...

Category:  IDG CMO Perspectives

Gareth Case, CSC’s Marketing Director for the UK, Ireland and Netherlands, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of coupling intent data with customer...

Category:  IDG CMO Perspectives

Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use...

Category:  IDG CMO Perspectives

Bigger isn’t always better.

Category:  Tech Perspectives

Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the...

Category:  IDG CMO Perspectives

Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer...

Category:  IDG CMO Perspectives

Mike Marcellin, Chief Marketing Officer of Juniper, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of intent data, the value of a trust-based connection with...

Category:  IDG CMO Perspectives

Scott Gainey, SVP & Chief Marketing Officer of SentinelOne, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of qualitative data in determining the right marketing...

Category:  IDG CMO Perspectives
I want to learn more about IDG

We'll be in touch right away!
Please complete all fields below.

Learn-More.png