IDG BLOG

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Lauren Flaherty, EVP & CMO, CA Technologies

Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their

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Today IDG is excited to announce the launch of Pipeline Activator, a predictive intelligence engine that helps accelerate global sales opportunities from customers’ most valuable clients.

MWC 2017 Coverage
Mar 2, 2017

Follow the conversation: #MWC17

Track the latest from IDG's editorial and video teams at the Mobile World Congress 2017 in Barcelona.

Category:  Consumer News - Events

Customer Experience (CX) in many ways has redefined how we view connections with our customers. While many companies focus on customer experience during the pre-sale period, the most successful...

Category:  Tech Perspectives

Content marketing continues to be a top priority for tech marketers. 95% of B2B tech marketers indicate they use content marketing, however only 30% say their organization is using it...

Category:  IDG CMO Perspectives

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and...

Category:  Research

Was one of your resolutions for 2017 to make your enterprise’s IT security impenetrable? 

Category:  Tech Perspectives

Our Digital Media Strategies event is less than a month away, and it's all go here at TheMediaBriefing Towers as we get the final arrangements squared away.

Category:  Consumer News - Events

Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches....

Category:  Research
It’s impossible to underestimate the importance of emotion in technology purchases – emotional drivers vary widely between the IT and Tech-Involved Line of Business decision-maker (LOB)...
Category:  Research

Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Category:  Research
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