IDG BLOG

IDG Blog (11)

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Make Your Buyer Move: How to Add Rhythm to Your Marketing

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the

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Alan Cohen, Illumio’s Chief Commercial Officer speaks to Josh London, CMO of IDG and shares his insights on the art and science of marketing, the power of empathy in B2B marketing and applying...

Category:  IDG CMO Perspectives

Bill Macaitis, Slack’s CMO speaks to Josh London, CMO of IDG and shares his insights on amplifying culture with empathy, the art and science of marketing and the CMO + CEO relationship, among other...

Category:  IDG CMO Perspectives

Businesses are moving their data into the cloud -- just as they are with applications -- like never before. According to the InformationWeek 2015 Analytics, BI, and Information Management Survey:...

Category:  Research

As consumers make a collective beeline for digital versions of the activities that power everyday life — banking, shopping, health management, entertainment, socializing, education, productivity and...

Category:  Research

The buying journey continues to become more complex with a growing number of voices in the conversation. Knowing how best to nurture your leads with strong engagement is key to a successful demand...

Category:  Tech Perspectives - Events

IT organizations are finally able to reclaim the ground they lost in the Great Recession and are moving forward with an eye toward growth. According to the 2016 Computerworld Forecast Study, more...

State of the CIO 2016
Jan 25, 2016

CIO’s 15th annual “State of the CIO” survey was conducted with the objective of understanding how the CIO role continues to evolve in today’s business climate and to help define the CIO agenda for...

Category:  Research

Lisa Joy Rosner, CMO, Neustar, speaks to Josh London, CMO, IDG Communicationsandshares her philosophy on the value of data-based decision making and how investments in branding and communications...

Category:  IDG CMO Perspectives

Mike Fasulo, President and COO, Sony Electronics, speaks to Josh London, CMO, IDG Communications and highlights the importance of understanding your customer, the trends that drive buying decisions...

Category:  IDG CMO Perspectives

Cory Treffiletti, VP of Marketing, Oracle Data Cloud, speaks to Josh London, CMO, IDG Communications and shares his insight on how he thinks about integrating data, tools and talent to derive...

Category:  IDG CMO Perspectives
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