Content continues to play a major role with IT decision-makers as they research new technologies, and for tech marketers as a method for sharing their story. As IT decision-makers have more tech...

It's no secret that the world of content marketing is in the throes of transformation. In a sound byte culture, people don't just want information - they want short, relevant highlights as quickly as...

When you work with statistics, it's easy to get into the habit of presenting them with charts and spreadsheets. Unfortunately, many of our partners in business don't have the background to understand...

There is a lot riding on each decision a CIO makes. This is especially true when it comes to IT investment decisions, because one wrong move can mean the difference between achieving productivity...

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we surveyed: 95%. However, they face a host of unique content...

I’ve had the good fortune of speaking to a number of business and marketing leaders from startups and established companies to discuss how they are driving growth and change in their organizations....

Geoff Martin, Sikka Software’s Vice President Marketing and Partner Success, speaks to Josh London, CMO of IDG and shares his insights on the art and science of marketing, CMO imperatives and the...

David Wood, Chief Executive Officer of DWA, speaks to Josh London, CMO of IDG and shares his insights

Ross Piper, VP, Enterprise at Dropbox, speaks to Josh London, CMO of IDG and shares his insights on CMO imperatives, the art and science of marketing and the ‘end user revolution’, among other topics.

Kara Wilson, FireEye’s SVP & Chief Marketing Officer, speaks to Josh London, CMO of IDG and shares her insights the art and science of marketing, arming the salesforce with useful content and the...