Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs,...

Fred Studer, CMO of Gigamon, speaks to Josh London, CMO of IDG, and shares his insights on creative messaging through the art and science of marketing, along with development and use of new marketing...

Jonathan Martin, CMO of Pure Storage, speaks to Josh London, CMO of IDG, and shares his insights on understanding context and intent within the buyer’s journey and the importance of tight, supportive...

David Messina, SVP Product and Corporate Marketing of Docker, speaks to Josh London, CMO of IDG, and shares his thoughts on the blending of psychology with technology and the value of utilizing...

It used to be that your car was your car, your watch was your watch, and your thermostat was your thermostat. The Internet of Things is changing all that.

Sales of wearable devices -- such as smartwatches, fitness wristbands, smart glasses and smart jewelry -- exceeded $2 billion in 2015. Experts project that sales will reach $5.8 billion in 2018.

We know that B2B customers have become empowered information seekers. Business buyers want valuable advice during the purchasing process. They search online, compare products, read reviews and white...

Companies focusing on customer experience as a key differentiator are able to stand apart in a sea of sameness. Lately, I’ve been intrigued by the insights that come from this focus on the...

Whitney Bouck, HelloSign’s Chief Operating Officer, speaks to Josh London, CMO of IDG and shares her thoughts on using insights to drive a better customer experience, the art and science of marketing...

Simon Mulcahy, CMO of Salesforce, speaks to Josh London, CMO of IDG and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art...