According to our Tech Marketing Priorities study, metrics are crucial to social media marketing. While 3/4 of tech marketers are leveraging social media as part of their marketing strategy, 64 %...

It’s a fact - 70% of B2B marketers are creating more content than they did just one year ago. More than half (54%) state they are challenged with producing enough engaging content on a consistent...

The 2015 IDG Enterprise Role & Influence of the Technology Decision-Maker survey was completed with the goal of gaining insight into the evolving role and influence of IT decision-makers in today’s...

Chances are, you or someone you know has had a smartphone stolen. Whether you left it on a coffee shop table and came back to find it missing or it was swiped from your pocket on your way home from...

Over 70% of full time employees will end up spending more time with their coworkers than their actual families. This creates numerous opportunities for new experiences and memories with your fellow...

More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%), according...

The research includes the direction of spending, areas of investment, business drivers and challenges that IT decision-makers are experiencing when it comes to communication tools in their...

Native advertising, social media and video are what's "hot" in marketing today according to our Tech Marketing Priorities study conducted among senior technology marketing leaders globally.

Getting people to devote time to a research effort, whether it is an online survey, telephone survey or focus group requires a thoughtful approach. Response rates for online research in particular...

Full Infographic: Which Content Marketing Initiatives Are B2B Tech Marketers Working On?